Sarah Creal is the new age of luxury beauty for babes 40+. They prioritize scientifically-advanced, multi-use products with a focus on wear, repair and moisture. With clinically-tested products, they are changing the beauty and makeup game for older women.

Through comprehensive testing, we identified winning products for paid ads, focusing on Face Flex Concealer and Eyes Up Eyeliner, while supporting new product launches and line expansions. Robust founder briefs harnessed Sarah’s credibility, with “tech talks” and application how-tos emerging as the top-performing formats.

Since working with Superbolt, Sarah Creal has achieved 3x increased spend, 25% higher ROAS, and 18% reduction in average CPA.

And stay tuned—we’re helping them launch in the UK, officially becoming a global brand.