Bite Toothpaste is a sustainable oral care brand offering innovative, plastic-free toothpaste tablets along with several other personal care products. 

With the team at Superbolt, we highlighted efficacy and environmental impact while also assuring viewers that the texture and taste of Bite is comparable to the toothpaste experience they’re used to.

We reinforced the product by showing Bite Toothpaste Bits in use and being overt with our language around oral care. The ads were elevated by treating the visuals like beauty or skincare creatives, with aspirational footage and sleek animation treatments.