Stardust is more than a period tracking app. It provides whole-cycle insights and visibility, all paired with witty copy and beautiful graphics to help users decode each phase of the menstrual cycle.

Ads for Stardust included informational branded approaches that highlighted the aesthetic app UI, tailored ads for Reels and TikTok with UGC, and blended approaches with quippy messaging. We identified winning headlines and themes (the quirky notifications were a secret benefit of the app!) to test across platforms.