Fabric by Gerber Life provides life insurance, UGMA accounts, wills and other essential family financial products.

Our team developed new creative concepts for younger, less in-tune audiences who aren’t familiar with life insurance or UGMA accounts. New ad types tested more organic styles, platform-specific approaches for YouTube, and additional UGC and branded concepts while emphasizing convenience and affordability throughout.

We efficiently scaled the account, achieving a 317% increase in purchases, a 40% jump in AOV, a 27% drop in CPM, and a 414% YoY budget increase.